iTrust - Social Media Campaign

I-Trust was a concept we developed at common.is for a social media campaign to ignite the idea of "trust" world wide.   The team came together lead by Dan Burrier and Mark Eckhardt for sole purpose of exploring what it would take to start a movement.    We lead with the wristband messaging and then did extensive research to ascertain wether trust would form a common bond or could possible be divisive if not properly explained or used amongst peers.   When you view the case studies, you can see the variations.   We decided to put this on the back burner as more pressing initiatives too precedent.   

Artist in Residence (A+R) [2006-2007]

An artist + fan based serial print publication and website developed in conjunction with a featured artist, the first being the Icelandic band Sigur Ros. Developed with Jeff Anderson and Neil Feineman we used fan based marketing and social media to sell out the limited edition collectibles.  Canadian uber graphic and book designer Bill Douglas set the style and format for the project. 

Inside Sessions - Special Project [2001]

The Music Business: The Insiders Guide to Breaking in. 

The Writers Process: From Concept to Publication 

 - Helped develop and produce the first distance learning project on the web and DVD series pertaining to insider knowledge for the Music and Publishing Industry.  I worked closely with production company BitMax, the Universal Music Group and Penguin Putnam Books.   The series was developed by Jimmy Iovine and Doug Morris and Lori Weinstein, directed by Nancy Bennett of BitMax. 

The Directors Label [2003]

Produced the Mark Romanek DVD for the Directors Label Series at Palm Pictures.  I helped initiate the concept and advise this highly acclaimed series about filmmakers who redefined the visual landscape of the Music Video genre.   The series includes the work of Spike Jonze, Michel Gondry, Chris Cunningham, Stephane Sednaoui, Jonathan Glazer, Anton Corbijn and Mark Romanek.   Series first released in 2003.